The team of Vritti-i Media is proud to have achieved success with its recent campaign for Goodknight Low Smoke Coil. The main target for this campaign was educating the masses regarding how a low smoke coil can work better than a normal coil and get them to finally buy the product.
This campaign was carefully planned to achieve its target. A focus was drawn towards senses like ears, eyes and personal feel as tools to attract the target audience.23 bus stands across Maharashtra were chosen as the location for the execution of this campaign. With 81% of the population using ST buses for rural transport, it proved as the best hub for rural marketing and advertising. The Goodknight budha budhi jingle was played at these bus stands gaining immediate attention from the public around. Hoarding’s that caught the eye made sure the travelers saw the advertisement for the product. Canopy activities included interacting with target consumers and giving them a demo of the product that led to finally selling the product.
This campaign was carried out for seven days at each location. With a reach of 2cr 76 lacs+ people and actual sales of 3069 packs, this campaign was more than successful and managed to reach its target effectively. Vritti-i media has proved the fact that rural advertising is the way to go and with its innovative techniques there’s just no stopping now!