Role of Technology in Media Content DeliveryJuly 12th, 2011 | Posted by in Articles and Opinions
Where would we be without the current advancements in Technology? Cell phones, televisions, internet? It’s hard to imagine our lives without technology these days, even if we were to take out just one of the above. In fact, right from the time we wake up to the time we go to bed after a long, hard day, it is ‘technology’ that makes our life easier.
Technology is applied everywhere. What man once did with his hands, is now done with a simple press of a button. Right from machines that dry our hands to machines that polish our shoes to machines that heat up food, yes, we’re talking about the Microwave, everything is possible with the help of technology. The same can be said about the role technology plays in media content delivery.
We’ve come a long way since the times of the kabootar and the messenger of the early days and other so called ‘ancient’ forms of communications. Nowadays delivering a message by means of technology is the proverbial ‘piece of cake’. There are so many effective mediums that are on offer that serve the purpose of sharing information, that too quickly and efficiently. Media content delivery through the television, radio, audio ads has shown that delivering content to the masses is no longer a task that needs to looked at as cumbersome. It can in fact be used to such perfection and with such ease that the message can be delivered to the right target audience, at the any place and at any time.
Audio ads at bus stops, for example, depict exactly how technology can be used to effectively deliver media content to the masses and ensure that the message is heard by the right target audience. Just one of the many advancements that allow for technology to play a role in media content delivery.