Mr. Rajesh Radhakrishnan, Director – sales and marketing, Vritti i-Media in an interview with Economic Times shares insights on SME advertising in India. He also talks about a successful case study where a local fast food joint owner went on to build his brand using audio advertising at bus stands provided by Vritti i-media.
Read more on Economic Times
In today’s market where one is surrounded by 1000 brands – big and small, established or upcoming – it has become a daunting task for the consumers to retain brand information over a period of time. Where on one hand a consumer is not getting attached to more than 2-3 brands at a time, the brand itself is not getting enough recall value for its products. Besides the mid-level and bigger companies, the SMEs are bearing the brunt to create brand values.
Read insights from Mr. Veerendra Jamdade, CEO, Vritti i-Media on how SMEs can make effective use of innovative OOH media to connect with their target audience on Bizxchange.in
In an exclusive interview with SME Times, Veerendra Jamdade, CEO of Vritti i-Media said that it is important for Small and Medium Enterprises (SMEs) to identify the specific target group on which they would like to focus and then set the short-term and long-term brand objectives without being conservative in choosing the medium.
An exclusive insight into the Mercedes Benz Campaign on Adgully.com, a known advertising & Marketing portal that tracks, records, analyzes and interprets the latest news happenings and economic changes that take place in the business of media, marketing and advertising.
Read the complete story on: http://bit.ly/LVioGt
There’s a reason so many start-ups are focused on software-all you need is a computer and a brain. This is the reason that when Veerendra Jamdade graduated in mechanical engineering in 1988, he decided to work on software development…
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In an exclusive interview with Mr. Veerendra Jamdade, CEO, Vritti i-Media, Exchange4Media understands the potential of Vritti’s service offerings in effectively reaching the potential consumers of tier II and tier III cities.
Vritti i-Media’s audio advertising network across public bus stands and unique audio-visual advertising at highway food malls forms an innovative platform of OOH advertising for advertisers in India. While the audio advertising network is used as an efficient tool of rural advertising by a vast array of brands, the audio-visual signages at highway food malls are becoming a excellent OOH advertising tool for marketers to connect with the niche consumer segment.
Get more insights right from the founder, Mr. Veerendra at http://www.exchange4media.mobi/Story.aspx?news_id=46153§ion_id=26
April 25, 2012: Wherever you go, the ads will now follow you. Imagine waiting for a bus at an inter-State terminus and hearing a jingle waft out of the public address system. Or driving down a highway, and finding that wayside eateries are offering product samplings of all kinds of brands.
In Maharashtra, 80 bus stations and several food joints on the expressways are already doing this.
Take a drive down from Mumbai to Pune and if you stop at the food mall near Khopoli, you might see LCD screens beaming ads of online travel firm Make My Trip. Billboards at the eatery scream out messages highlighting the ease with which you can book bus tickets on the travel portal. For Make My Trip, which recently launched its online bus booking services, the highway was an obvious location to introduce the concept to potential users…
Read More on Hindu Business Line
For non-metro parts of India, billboards hold immense potential. Since such regions do not have very high rates of literacy, print may not be the most relevant medium for advertising here. Irregular power supply does not allow TV commercials to be very effective either. In such a scenario, OOH can effectively grab eyeballs 24×7 and fill the coverage gaps left by other media. With limited media exposure in non-metro areas, this medium can thus be amplified, creating greater awareness among consumers there…Read More
Article by Mr. Veerendra Jamdade, CEO, Vritti i-Media
Published in Marketing91, A Marketing Resource blog
“In 2012, not just big brands like HUL, even SME and niche area marketers and advertisers will look beyond metros, that is, small towns for all product launches and promotions as the metros are getting saturated. This will happen for all lifestyle, cosmetic products and electronic gadgets. Technology will play a vital role in OOH for monitoring and control.”
To know more about the future of OOH media in India, read on
http://www.exchange4media.com/Ooh/InterView.aspx?ID=50
