Pune, March 06, 2012: Vritti i-Media, a Pune based arm of Vritti Solutions offering innovative and value for money services introduced a unique and interactive 360 degree audio video media platform which reforms the out-of-home marketing solutions for customers in Pune.
Advertising world has extended beyond the traditional marketing medium. It has spread its wings to other effective tools in order to reach out to a larger set of audiences. The 360O service, an interactive mode of communication offered by Vritti i-Media will provide a complete package which involves consumers in communicating, engaging and experiencing the product from across sections.
Communication – As part of this approach, effective communication is an important element. This is done through messages on big plasma displays, hoardings and information boards at Foodmalls on Mumbai Express and other highways connecting to Pune.
Engaging – By engaging consumers, advertisers will also reach out to the audience comprehensively by involving them in various product displays, attractive promotional schemes and interviews. Bus departure announcement keeps passengers engaged with AV advertisements.
Experiencing – A widespread adoption of eye-catching product activations with contests and shows will provide on ground experience to the consumers. Hence, this tool will reach out to its consumers in a much effective manner.
This new medium is present in all major transit points at the food malls on the Pune- Mumbai express highway as today’s population is largely on move.
Mr. Veerendra Jamdade, CEO, Vritti Solutions Limited commented, “I am extremely glad and proud to offer this innovative tool of 360O approach to my clients. While traditional medium have their limitations and prove to be expensive media marketing tools not just for SMBs but large corporate as well. The 360 O solution by Vritti i-Media is the best alternative to airport advertising with added advantages of being audio and ground activations and offers the best value for the money spent”
The esteemed clientele of Vritti i-Media ranges from Bunty Group, State Bank of India, Mango Holidays, Manish Potdar and Pride Purple to name a few. Vritti- i Media designed and carried out the promotional activities for the Home Loan campaign by the State Bank of India. It also helped Mango Holidays in getting good mileage for their International travel packages.
Elaborating on this Mr.Mohan Agarwal, Bunty Group said, “We are glad to be associated with Vritti-i-Media for offering and designing customized promotional campaigns at Pimpri Chichwad which facilitated reaching out to our target audience much effectively.”
The trend these days in the advertising and marketing world is about the emphasis and significance laid on first hand user experience. Reaching out to the target audience at the transit hubs like highway malls, bus stations, airports as today’s population is largely on move for business purposes, work related, sometimes for studying and many such reasons plays a very crucial role.
In the recent past, Vritti-i Media has won many esteemed and reputed clients like Geetanjali Jewels, Balaji Group, Venkatesh group to name a few.
About Vritti-i Media
Vritti Solutions Ltd., a next generation IT Solutions Company offers innovative IT solutions. One of their flagship brands is Vritti i-Media, offers a wide range of ‘IT enabled’ media solutions. Vritti i-media maintains the parent company values of innovation and offers next generation media solutions and extensive in-depth market research. Vritti was also bestowed with a Gold award in the Best Transit Media category for its iconic ‘Lokmat’ campaign which showcased Vritti’s innovation in message delivery at MSRTC bus stands The Audio advertising solution of Vritti i-Media won Silver Award for the Best Format Innovation – New Media category at the Outdoor Advertising Awards, 2011