The flagship rural advertising and marketing solutions of Vritti i-Media are:
- i-Media DigitalWorld Audio Network (DW AN)
- i-Media DigitalWorld+ Audio Visual Network (DW+ AV)
i-Media DigitalWorld Audio Network (DW AN)
DW-AN is Audio Advertisement of companies brand or products through public address systems at district bus terminals. This acts as an effective medium that enables advertisers to reach out to target audiences in Tier 2 and Tier 3 cities and rural markets. The i-Media DigitalWorld Audio Network, currently, has a reach across 85 locations across all districts and important towns in Maharashtra with new locations being added every month making it a formidable force to directly reach out to rural audiences.
Vritti i-Media have partnered with the Maharashtra State Road Transport Service (MSRTC) and have been appointed as the Sole Authorized Agency by MSRTC to run commercial audio advertisements that are played along with the Buses arrival/departure announcements on public address systems.
The audio advertisements through the public address system are delivered to bus terminals from a control room via a Web Server. The Web Servers are backed by Vritti Solution’s infrastructure and necessary back-end systems. They ensure a 100% up time and thereby guaranteeing certainty of advertisement air time at the bus stations.
DW-AN has a large outreach and is also able to target a large section of rural markets with high impact advertising throughout the day and month which helps in creating a larger brand image amongst Tier 2, Tier 3 cities and the rural population.
There is an ease in which the advertising and timing of messages can be changed as per seasons and festivals. On an average, DW-AN reaches out to approximately 40000 people every day at a single location and the per person cost is approximately 10% as compared to other media, while the impact is a 100 %. This makes Vritti i-Media solutions an essential component of every media campaign by corporates and advertisers looking to promote their products or services in rural markets.
i-Media DigitalWorld+ Audio Visual Network (DW+ AV)
DW+-AV is advertising using a combination of both audio and video capabilities and digital displays with their dynamic imaging drawing more attention than any other means of communication. It enables the advertisers to grab the attention of the target audience with both images and sound and allows for a wide range of content delivery. This content can be changed quickly and can also be interactive.
In DW+, messages are created, loaded and send via internet which are then scheduled on the displays to run instantly. This simple and remote content delivery method is flexible and content can be delivered from a control room based on location, season, and audience. Hence, the entire advertising process becomes fast and effective.
Launched on July 1st 2010 at Hotel Bikaner and Food Hub on the Mumbai Pune Express highways and Hotel Daulat on Pune Nashik Highway Digital World+ systems have digital displays installed for information as well as entertainment purposes. Advertisement content is displayed through these digital sign ages in between information display or entertainment and thus ensures that the message reaches the audience and has a lasting impact. This Digital OOH medium of Vritti is currently helping advertisers to reach out and interact with around 25 lac travelers every month who wait for around 30 minutes at these highway Hotels for having food and beverages. The people who wait at these hotels are typically the Car owners and the Travelers traveling through state transport and Private buses.
Digital World+ enables non-static content unlike other advertisement mediums thereby making it more effective than all other types of advertisements. Moreover Vritti has plans to grow this medium to over 100 + Highway locations across Maharashtra with an average of 500+ displays and thereby providing reach and penetration to tier 2 and tier 3 cities within Maharashtra for the advertiser.