Innovative OOH advertising on Highways- Hindu Business Line
April 26th, 2012 | Posted by in Media Coverage
April 25, 2012: Wherever you go, the ads will now follow you. Imagine waiting for a bus at an inter-State terminus and hearing a jingle waft out of the public address system. Or driving down a highway, and finding that wayside eateries are offering product samplings of all kinds of brands.
In Maharashtra, 80 bus stations and several food joints on the expressways are already doing this.
Take a drive down from Mumbai to Pune and if you stop at the food mall near Khopoli, you might see LCD screens beaming ads of online travel firm Make My Trip. Billboards at the eatery scream out messages highlighting the ease with which you can book bus tickets on the travel portal. For Make My Trip, which recently launched its online bus booking services, the highway was an obvious location to introduce the concept to potential users…
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