Kirti Gold, one of the leading edible oil brands in Maharashtra has decided to renew its contract with Vritti i-Media for the 4th year consecutively to maximize its reach across semi urban and rural areas of Maharashtra, where Vritti’s audio network has the widest reach. Kirti Gold’s outdoor advertising campaign with Vritti i-Media was initiated in 2007 with 17 bus stands as pilot to run its audio jingle. This medium gave tremendous response to Kirti and testimony to it was when Vritti expanded its network to 35 locations in 2009, Kirti was the first one to jump in and do their advertising campaign across all 35 locations .Subsequently in year 2010 Kirti signed with Vritti for 12 month campaign across 80+ bus stands.
Numerous surveys conducted by Vritti i-Media over the years have showcased that Kirti Gold has consistently topped the charts as the ‘most recalled brand’ by the audience at bus stands (unaided) in all districts of Maharashtra, which has resulted in a direct and positive impact on their revenues.
Speaking about the renewal with Vritti i-media, Mr. Anand Bhutada, Director, Kirti Oil mills says, “Our relationship with Vritti goes back to 2007 and they have been a strong communications partner ever since. Vritti i-Media has helped us to become a household name in Maharashtra today and we are confident that extending this partnership will help cementing Kirti’s position in the market as the leading edible oil brand in Maharashtra.
Mr. Veerendra Jamdade, CEO, Vritti Solutions says, “We’re extremely proud to be associated with a brand like Kirti Gold which stands for quality and high consumer satisfaction. I would like to congratulate each member of my team who has worked consistently to ensure the highest standard of delivery to the client which has resulted in the highest brand recall for Kirti Gold across Maharashtra and the renewal of this contract.”
Vritti i-media’s audio advertising network is present in over 80+ locations at MSRTC owned bus stands across Maharashtra and reaches out to a transit audience of over 40, 000 people everyday. Vritti’s audio advertising solution is an award winning medium that helped brands like Lokmat, SBI, Idea and Sony TV channel connect with the rural audiences through audio jingles played at bus stands in Hindi and Marathi.