Vritti i-Media Silver Partners at the 4th Annual Rural Marketing Strategies Conference

July 20th, 2011 | Posted by vrittivaani in Press Releases - (0 Comments)
Vritti i-Media Silver Partners at the 4th Annual Rural Marketing Strategies Conference

4th Annual Rural Marketing Strategies Conference

Vritti i-Media are proud to be the Silver Partners of the 4thAnnual Rural Marketing Strategies Conference by marcus evans, a leading global strategic business events firm. The event will be held in Juhu on the 21st and 22nd of July 2011 and the theme is ‘Establishing a cost effective reach model and prying into rural consumer behavior to fully optimize the rural potential’.

The 4th Annual Rural Marketing Strategies Conference brings together top level industry professionals that are looking to overcome the numerous challenges that they are faced with while marketing to rural areas and discover ways and means of innovative marketing and sales methods that will aid in effectively reaching out to the rural populace. The chairpersons at the conference are R V Balasubramaniam, Vice President, Reliance Industries and Benjamin Mathew, Partner & Co-Owner, MART. Speakers include representatives from ITC, Godfrey Philips, Tata Tea, Nokia, HDFC Bank, Acer and other such prominent companies.

Mr. Veerendra Jamdade, CEO Vritti Solutions Limited, a first generation entrepreneur and a reputed rural market expert with over two decades of experience in the rural spaces will be the keynote speaker at the event and will share inputs on how corporates and brands can effectively reach out to rural consumers in India.

Some of the topics that well be discussed at the event will include deciphering the behavior and psychological mindset of the rural consumer, creating brand awareness in media dark areas using traditional media and innovative ideas to appeal to your rural consumer, customising your products and services without diluting the quality to capture your rural customers and also acknowledging the purchasing power of your rural consumer.

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Role of Technology in Media Content Delivery

July 12th, 2011 | Posted by vrittivaani in Articles and Opinions - (0 Comments)

audio ads at bus stopsWhere would we be without the current advancements in Technology? Cell phones, televisions, internet? It’s hard to imagine our lives without technology these days, even if we were to take out just one of the above. In fact, right from the time we wake up to the time we go to bed after a long, hard day, it is ‘technology’ that makes our life easier.

Technology is applied everywhere. What man once did with his hands, is now done with a simple press of a button. Right from machines that dry our hands to machines that polish our shoes to machines that heat up food, yes, we’re talking about the Microwave, everything is possible with the help of technology. The same can be said about the role technology plays in media content delivery.

audio advertisements at bus stops

Messenger Pigeon

We’ve come a long way since the times of the kabootar and the messenger of the early days and other so called ‘ancient’ forms of communications. Nowadays delivering a message by means of technology is the proverbial ‘piece of cake’. There are so many effective mediums that are on offer that serve the purpose of sharing information, that too quickly and efficiently. Media content delivery through the television, radio, audio ads has shown that delivering content to the masses is no longer a task that needs to looked at as cumbersome. It can in fact be used to such perfection and with such ease that the message can be delivered to the right target audience, at the any place and at any time.

Audio ads at bus stops, for example, depict exactly how technology can be used to effectively deliver media content to the masses and ensure that the message is heard by the right target audience. Just one of the many advancements that allow for technology to play a role in media content delivery.

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Audio Keeps You Happier

July 5th, 2011 | Posted by vrittivaani in Articles and Opinions - (1 Comments)
rural marketing

Audio Keeps You Happier

Tuning into the radio makes people happier and gives them higher energy levels than watching TV or browsing the Internet, a new study has found. The study conducted in Britain showed, that based on a survey, radio came out n top, beating both TV and online, with respondents recording a 100% lift in happiness and 300% boost to their energy levels when listening to the radio.

Watching TV and surfing the web boosts peoples happiness and energy levels but failed to come close to the positive radio listening has on a person’s well being. The study found that listening to the radio increases peoples happiness levels almost twice as much as watching TV does and gives them four times the amount of perceived energy.

rural marketing

Audio Ads

Similarly radio triumphed peoples feeling when they were online, especially in the energy stakes. Those listening to the radio said that they felt three times more energetic than they did when browsing the web. A separate part of the study also used brain scans to further monitor people’s reactions to radio. Having mentioned the wave activity in six persons’ brains (three men and three women), the results showed radio stimulates positive brain engagement levels and they are more responsive to audio advertisements preceded by editorial content.

It just goes to show that audio as a medium when it comes to advertisements in the form of audio ads can be extremely effective, especially if it is the form of a catchy tune or jingle.

Veerendra Jamdade, CEO, Vritti Solutions adds, “This is an interesting finding which is applicable to a universal set of audience. It’s as simple as music makes people happy. In India, the oldest mode of audio media is radio. Over the years, radio has been developed as an interactive mode of communication. It has connected to millions of audience and the impact has been far reaching. Advertisers have realized the potential and look for innovative ways of using audio as a medium to communicate with consumers. The findings of this report validate the growing interest of advertisers in the audio medium. Innovative use of this medium can not only facilitate greater audience engagement but also assure higher brand recall.”

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Lemon Mobile Audio Advertisement at Bus Stops

June 28th, 2011 | Posted by vrittivaani in Client campaigns - (0 Comments)

[youtube=http://www.youtube.com/watch?v=_SF-bUN3jfQ&feature=channel_video_title]

 

Vritti i-Media successfully marketed Lemon Mobile through their Digital World Audio Network (DW AN). The jingle was used as the audio advertisement at bus stops and was played at regular intervals.

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