Mr. Veerendra Jamdade, CEO, Vritti i-Media speaks about the accolade bestowed on Vritti i-Media at the Outdoor Advertising Awards 2012 this year, and why it has been well-earned dynamic audio and video outdoor advertising solution for brands across rural Maharashtra, Vritti i-Media was awarded the Bronze award for Zonal Media Owner of the Year – West at the celebrated eighth annual Outdoor Advertising Awards 2012 (OAA) held at the Outdoor Advertising Convention (OAC) 2012 on June 9, 2012 in Mumbai. On this evening, pioneers and innovators in the outdoor advertising Industry celebrated their accomplishments and honoured those who have contemporised and leveraged the possibilities of OOH in India.
Vritti i-Media bagged the award and its majestic honour based on the strength and effectiveness of its media platforms and processes, as well as its potential to revolutionise OOH in India. Continual hard work and innovation put in by the whole team has helped drive client delight through each of Vritti i-Media’s campaigns, and has etched a unique and indelible mark for the company in its rural/target markets. A key ingredient in Vritti i-Media’s success is its partners and customers, who are among a gamut of its stakeholders that have inspired the company to perform better with their faith and belief.
Vritti i-Media is constantly attempting to push the boundaries when it comes to crafting OOH methods that can help brands better market their products to rural target groups in Maharashtra. One of the company’s flagship solutions is audio advertising to masses at district-level bus-stands in Maharashtra’s hinterlands. For this, the company has tied up with MSRTC to set up an ‘audio advertising network’ also called ‘Digitalworld’ across 85 locations in Maharashtra at prominent MSRTC-owned ST bus-stands. The advantage of this medium is that the entire network is managed by Vritti i-Media’s backend system through a control room, ensuring 100% uptime guarantee and dynamic and flexible messaging.
By communicating with a captive audience in a language they understand, and at a juncture when they are eagerly awaiting travel announcements, this medium has evinced efficacy and retention among audiences. The medium is gaining popularity among marketers as an incredibly engaging and cost-effective one to reach rural audiences, as compared to hoardings or traditional media like newspapers and television, which are inadequate to touch media-dark locales.
It does not end there. In its quest to continually explore fresher and increasingly effective OOH formats, Vritti i-Media has introduced Digital Display or Electronic Audio Visual Media at food malls. Through this dynamic, flexible and cost-effective medium, advertisers can build an engaging channel of communication with travellers and potential customers while they are in-transit and on-the-go. An instance is the set up of two 8X6 LED displays at a new Food Hub on the Mumbai-Nashik Highway, which is expected to attract corporate travellers in addition to a large number of pilgrims.
This endeavour has resulted in an incomparable marketing opportunity, which targets the two mentioned distinct and vital target groups on a single platform. Advertisers can create their messaging as per the specific demographic they intend to reach and gain from advertising to a captive audience in a high-traffic space.
Vritti i-Media is also blessed to be associated with the annual Pandharpur event/festival, where it handles a spectrum of innovative ad-activities, from audio advertising at MSRTC bus-stands as well as audio-video ads at expressway- and highway-hotels; to gantries, T-shirts, SMS campaigns, outdoor media services like hoardings, pole-kiosks, bus panels as well as event and conference management. Vritti i-Media invests heavily in terms of money and effort in successfully setting up its systems, including IT infrastructure, at two locations spread across 35 acres during the yatra event. By participating in rural events and allowing advertisers to touch the bottom of the pyramid, Vritti i-Media has become a true ground-level OOH advertising link to rural India, making the recognition from OAA well-earned.
This year’s OAA received 588 entries, its highest number of entries thus far, making the award a true acknowledgement of Vritti i-Media’s accomplishments.