Vritti i-Media was felicitated with 3 awards at the prestigious Outdoor Advertising Awards 2011 held at the 7th Annual Outdoor Advertising Convention (OAC) 2011 on 18th June 2011 in Mumbai. They won the gold award in 2 categories, creative award for single execution in Transit Media and zonal media owner of the year for West region along with a Silver award for best format innovation for new media.
Gold – Transit media– Awarded to any single execution on any transit format including airports, bus stations, railway stations and all types of vehicles including those created specifically for the purpose of advertising.
Vritti won it for its iconic ’Lokmat Campaign’ which was conceptualized by the team for the Lokmat media group. Every morning at 6AM a jingle was released on Vritti’s audio network on MSRTC bus stands saying “Aajacha Lokmat Vachalat Ka?” (“Have you read today’s Lokmat?”) followed by three to four headlines from the newspaper. Vritti i-media’s unique features of being on-line, dynamic content change, mandatory audibility and presence in the market place were fully utilized in this campaign to derive maximum mileage for the brand.
Silver – Best Format Innovation – New Media – Awarded to outdoor media concessionaires who have created new and innovative advertising formats.
Vritti has introduced two new advertising formats for “Audio advertisement over Passenger Information system at State Transport bus stands” and “Audio-Video advertisement over Passenger Information system at Highway hotels”.
Gold – Zonal Media Owner of the Year – West – Awarded to concessionaires who have media presence in the West zone
The award is a reflection of the strength of Vritti’s medium and the power it holds to revolutionize Out Of Home (OOH) communication in India.
Vritti were selected as winners by the jury who consisted of Punitha Arumugam – Group CEO – Madison Media, Ajay Kakar – Chief Marketing Officer – Financial Services – Aditya Birla Group, S Yesudas – Managing Director, Indian Sub-continent, Vizeum (Aegis Group), Rameet Arora – Senior Director Marketing – McDonald’s India, Praveen Vadhera – Country Head – OOH – 141 Wall Street along with other eminent industry professionals from some of India’s most reputed organizations.
Since 2005, The Outdoor Advertising Awards (OAA) have been celebrating the achievements of media planners, concessionaries, printers, creative agencies and brands who have added a new dimension to the Indian OOH industry. The OAA honor those who have contributed to contemporizing, energizing and leveraging the possibilities in OOH for best effect. In its seventh edition, OAC 2011 was conceptualized around the theme, ‘Think Tomorrow’. Headed by Mr. Shashi Sinha – CEO – Lodestar Universal India, the event brought together industry stalwarts to discuss the opportunities ahead and the best course of action to move the outdoor advertising industry forward as a whole.
This medium is fast emerging as the most engaging and cost effective medium to reach out to the rural audience as compared to hoardings or other traditional media like newspapers and television.