Recently at the ‘Rural Strategy Summit’ that took place in New Delhi, experienced professionals and experts in the field of Rural Advertising gathered to share their views on the advancements of this developing trend. This event also featured in the Economic Times. At the event, Vritti-i Media chose to share its strategy that makes every Rural Advertising Campaign a success.
The first thing every campaign looks for is to get through to its target consumers. A simple plan by Vritti-i media ensures that every campaign reaches its target consumers with the right amount of frequency. The one form of Advertising that will not fail in rural areas is Digital Radio Advertising at bus stands. Rural India travels to fulfill its needs. With 81% of ST buses dedicated to rural transport, bus stands prove to be the best hub for advertising. Audio advertisements played through a Digital Radio System at regular intervals ensure that maximum number of people get exposed to the advertisements.
Being at the right place at the right time is the perfect combination for any task. It’s a simple yet effective way of reaching target consumers that causes an overall success of any campaign with Rural Advertising.