Aam aadmi gets hooked to Kaun Banega Crorepati through Vritti i-Media

September 23rd, 2011 | Posted by vrittivaani in Press Releases - (2 Comments)

The results of a recently concluded survey by Vritti i-Media reveal that the ad jingle of Kaun Banega Crorepati has emerged as the ‘most recalled ad’ at MSRTC owned bus stands across Maharashtra.  Sony Televsion has roped in Vritti i-Media’s award winning audio advertising network to relay the famous jingle of KBC to serve the audience as a reminder to watch the daily quiz show, now in its 5th season.  

In line with the “Koi insaan chota nahi hota” ad messaging, this is an effort by the marketing team at Sony to increase the viewership base of people residing in the semi urban and rural parts of India. In order to reinforce this message, the KBC advertisements have been playing at regular intervals across ST bus stands in Maharashtra along with the bus arrival and departure announcements on Vritti’s audio network. The combined effect of the familiar jingle and the Bachchan baritone coupled with the compulsory listening format that is the advantage of Vritti’s medium, this jingle has emerged as the most popular and highest recalled ad across rural Maharashtra.

Emphasizing the effectiveness of the medium, Mr. Veerendra Jamdade, CEO, Vritti Solutions says, “For most of the people in small towns and villages of Maharashtra, MSRTC buses are the major mode of transport. While they are at the bus stand waiting to board the buses, advertisements played at the stand are the only mode of entertainment for them. Kaun Banega Crorepati has identified this and is reaping its benefits.”

An insight from the bus stands in Maharashtra:

  • ST buses are the chief mode of transport for the rural consumers.
  • Each bus stand is frequented by at least 40,000 people each day.
  • A frequent traveler visits the bus stand at least 2-3 times in a week
  • On an average a traveler spends at least 20-25 minutes at the stand before boarding a bus.

India resides in small towns and villages. And With Vritti’s innovative medium, it has become lot easier for advertisers to reach the real India effectively through Vritti’s audio and audio video networks.

Take a look at traveler reactions to the KBC advertisement at the ST Bus stand in Panchgani, Maharashtra

[youtube=http://www.youtube.com/watch?v=xYzgav2vz_o&w=640&h=360]

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For Rural Maharashtra, Edible Oil matlab Kirti Gold!

September 12th, 2011 | Posted by vrittivaani in Press Releases - (0 Comments)

Kirti Gold, one of the leading edible oil brands in Maharashtra has decided to renew its contract with Vritti i-Media for the 4th year consecutively to maximize its reach across semi urban and rural areas of Maharashtra, where Vritti’s audio network has the widest reach. Kirti Gold’s outdoor advertising campaign with Vritti i-Media was initiated in 2007 with 17 bus stands as pilot to run its audio jingle. This medium gave tremendous response to Kirti and testimony to it was when Vritti expanded its network to 35 locations in 2009, Kirti was the first one to jump in and do their advertising campaign across all 35 locations .Subsequently in year 2010 Kirti signed with Vritti for 12 month campaign across 80+ bus stands.

Numerous surveys conducted by Vritti i-Media over the years have showcased that Kirti Gold has consistently topped the charts as the ‘most recalled brand’ by the audience at bus stands (unaided) in all districts of Maharashtra, which has resulted in a direct and positive impact on their revenues.

Speaking about the renewal with Vritti i-media, Mr. Anand Bhutada, Director, Kirti Oil mills  says, “Our relationship with Vritti goes back to 2007 and they have been a strong communications partner ever since. Vritti i-Media has helped us to become a household name in Maharashtra today and we are confident that extending this partnership will help cementing Kirti’s position in the market as the leading edible oil brand in Maharashtra.

Mr. Veerendra Jamdade, CEO, Vritti Solutions says, “We’re extremely proud to be associated with a brand like Kirti Gold which stands for quality and high consumer satisfaction. I would like to congratulate each member of my team who has worked consistently to ensure the highest standard of delivery to the client which has resulted in the highest brand recall for Kirti Gold across Maharashtra and the renewal of this contract.”

Vritti i-media’s audio advertising network is present in over 80+ locations at MSRTC owned bus stands across Maharashtra and reaches out to a transit audience of over 40, 000 people everyday. Vritti’s audio advertising solution is an award winning medium that helped brands like Lokmat, SBI, Idea and Sony TV channel connect with the rural audiences through audio jingles played at bus stands in Hindi and Marathi.

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