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Overview

We have partnered with the Maharashtra State Road Transport Corporation (MSRTC) to run Audio Advertisement at various district bus terminals. We are appointed as the Sole Authorized Agency by MSRTC to run commercial audio advertisements that will be played along with the Buses’ arrival/departure announcements. The audio advertisements are delivered to the bus stations from our control room via a Web Server. These Web Servers are backed by Vritti Solution's infrastructure and the necessary back-end systems. They ensure 100% up time thereby guaranteeing certainty of advertisement air time in the bus stations.

Benefits

  • High Spread - Reach across Maharashtra state. Reach out to urban and rural population.
  • High Impact – Mandatory listening and repetition of advertisements throughout the day and month creates a brand image.
  • High Aptness – Ease and flexibility of changing the advertisements as per the seasons and festivals.
  • High Reach - Average 40000 passenger footfalls every day.
  • Low Cost - Per person cost is approximately 10% compared to other media, while impact is 100 %.
The marketing media could be the most innovative one, but the real concern is, am I going to benefit out of it. We have made it very simple for you to reach a conclusion whether this media has the capacity to benefit your business.

 

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Feature and Benefits

  • On-air time Morning 6AM to Night 10PM Daily
  • Broadcasting every 30 minutes.
  • Passengers on an average change every 30 minutes and that assures your advertisement is heard by new person every time.
  • Every District bus stand -Average 40000 passenger footfalls every day.
  • Audio advertisement in local language can reach out to even to illiterates.
  • Advertisement releases at various district place bus stand and repetition through out the day and month create a brand image.
  • Advertisement is heard across bus stand and up to 100 meter periphery.
  • Mandatory listening as the advertisement is coupled with the bus departure announcement. Passengers are actually waiting to hear the announcement
  • Per persons cost is almost 10% compared to other media and impact is 100%.
  • 100% battery backup to ensure 16 hours running of system.
  • Advertisement release is controlled and monitored from our central control room.
  • Advertisement can be changed within 30 minutes.
  • We submit proof-of-release with the invoice.

 

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Media Study

An ST Bus stand is a place where 40,000 commuters commute daily. The break up of these commuters at a typical district bus stand is,

  • 40% citizens from rural areas visiting district place for Purchasing, Government office work. These will include people from all age groups.
  • 20% students – College, Senior-college and school
  • 20% working professionals – Government officers, Teachers, Industrial workers
  • 20% travelers for visiting other cities
The above information gives data regarding the number of commuters in the normal days. This number changes during the festive seasons and during vacations.
In vacations and festival season the commuters count increases almost by 50-70%.
  • Reach: Minimum 2-persons/family visits the District ST bus stand every month. This ensures you reach out every house in the district using this media.
  • Impact: Within advertisement media Audio & Visual are the most effective. The repetition of advertisement every 30 minutes, 24 hours, 365 days builds a brand image.
  • Apt: You can change the Audio clip any time. This gives you the flexibility to be more apt about the content of your advertisement according to the seasons/festivals.
  • Reliability: The system will be handled and supported by qualified and trained staff. We will be providing you a monthly log of advertisement broadcast as a proof.
This kind of promotional activities can be carried out at the ST Bus stands at the following locations. This gives you a clear picture as to what is the geographical reach of this type of media.

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Clients

Telicom Industry
Tata Teleservices Maharashtra Ltd
IDEA Cellular ltd.
UNINOR Wireless (West) Pvt. Ltd
Mobile Magic
Max Mobiles
 FMCG & Retail

Ankur Salt
Kirti Group (Kirti Gold Oil)
BIG BAZAAR
Avenue Super marts Pvt. Ltd. (D-Mart India)
Gujarat Tea Traders Pvt. Ltd. (Bhaishree Group)
Rajhuns Milk & Mineral Water
 Steel & Cement
Tata Steel Limited.
Steel Authority of India
Kalika Steel Jalna Pvt. Ltd.
Everest Industries (Cement Sheets)
Tata Tiscon
Orient Cement Birla A-1
 
Automotives

John Deere Tractor
Mahindra Tractors
Hero Honda
Bajaj Auto Ltd
Electronics and Consumer Durables
Tatachemicals Ltd
videocon
Agro Based Industry
Jain Irrigation Systems Ltd.
Devi Crop science Pvt. Ltd. (Boom flower Ultra)
BASF
Poorva Chem.-tech Pvt. Ltd
Mahafeed Speciality Fertilizers (India) Pvt. Ltd.
Kisan Forum Pvt. Ltd.
Nath Seeds
Krishidhan Seeds
Mahyco Seeds
 

 

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Clients

Government
 Govt. of Maharashtra Schemes
 National Rural Health Mission (NRHM)
Backward Region Grant Fund (BRGF)
 Water supply and Sanitation Department
Maharashtra Agricultural Dept.
 Maharashtra Energy Development Agency
Women & Child Development Dept.
 Education & Training
Maharashtra Knowledge Corporation Ltd.
Josh’s Kohinoor Technical Institute
Arena Animations
Silicon Valley Institute
Jetking Nagpur

Other Medias
Lokmat News Paper
Punyanagari News Paper
Kalnirnay Publication
Retail
R.C.Bafna Jewelers.
Swarg Jewelers.
Tours Travels & Retail
Gurunath Travels Pvt. Ltd
 
 

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