We have partnered with the Maharashtra State Road Transport Corporation (MSRTC) to run Audio Advertisement at various district bus terminals. We are appointed as the Sole Authorized Agency by MSRTC to run commercial audio advertisements that will be played along with the Buses’ arrival/departure announcements. The audio advertisements are delivered to the bus stations from our control room via a Web Server. These Web Servers are backed by Vritti Solution's infrastructure and the necessary back-end systems. They ensure 100% up time thereby guaranteeing certainty of advertisement air time in the bus stations.
High Spread - Reach across Maharashtra state. Reach out to urban and rural population.
High Impact – Mandatory listening and repetition of advertisements throughout the day and month creates a brand image.
High Aptness – Ease and flexibility of changing the advertisements as per the seasons and festivals.
High Reach - Average 40000 passenger footfalls every day.
Low Cost - Per person cost is approximately 10% compared to other media, while impact is 100 %.
The marketing media could be the most innovative one, but the real concern is, am I going to benefit out of it. We have made it very simple for you to reach a conclusion whether this media has the capacity to benefit your business.
An ST Bus stand is a place where 40,000 commuters commute daily. The break up of these commuters at a typical district bus stand is,
40%citizens from rural areas visiting district place for Purchasing, Government office work. These will include people from all age groups.
20%students – College, Senior-college and school
20%working professionals – Government officers, Teachers, Industrial workers
20%travelers for visiting other cities
The above information gives data regarding the number of commuters in the normal days. This number changes during the festive seasons and during vacations.
In vacations and festival season the commuters count increases almost by 50-70%.
Reach: Minimum 2-persons/family visits the District ST bus stand every month. This ensures you reach out every house in the district using this media.
Impact: Within advertisement media Audio & Visual are the most effective. The repetition of advertisement every 30 minutes, 24 hours, 365 days builds a brand image.
Apt: You can change the Audio clip any time. This gives you the flexibility to be more apt about the content of your advertisement according to the seasons/festivals.
Reliability: The system will be handled and supported by qualified and trained staff. We will be providing you a monthly log of advertisement broadcast as a proof.
This kind of promotional activities can be carried out at the ST Bus stands at the following locations. This gives you a clear picture as to what is the geographical reach of this type of media.