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Understand The Background Of Outdoor Advertising In India Now

When you drive a car or ride around town, hundreds and thousands of advertisements catch your eyes. Some are so much influential and effective that they get registered in your memory whereas some dont. Billboards, interior and exterior of public transport, railways, taxis and other commercial vehicles, bridges, and buildings; everywhere you see signage and posters. All these are examples…

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Simple Guidance For You In Btl Activation Ideas

In the world of marketing, the term BTL Activation is uttered quite often. Ever tried to understand what it is? Well, the word BTL is the abbreviation of Below the Line. It determines the task of having more one-to-one, direct connection with the customer. It also includes activities such as the distribution of handbills or pamphlets, arranging brand promotions, organizing…

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Here’s What People Are Saying About Rural Promotion

When you are a marketing manager who has got the responsibility of establishing a product or service in the rural market, the modus operandi is very different. To do rural promotion effectively, you need to keep a few key elements under consideration. Things you should never forget while doing rural promotion When you are the marketing manager doing rural promotion…

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10 Useful Tips From Experienced Digital Outdoor Advertising Veteran

In spite of the immense popularity of other advertising mediums, the popularity of outdoor advertising is still high. However, the technological development has made it digital outdoor advertising. Billboard advertising, as it is popularly known, is everywhere. Due to the immense potential of branding impact, it is still a medium of choice. If you want to extract the maximum juice…

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Why Experts Say The Rural Marketing Industry Had Gone Way Too Far?

The rural market plays a significant role today, in the economy of India. It has acquired significance in the past few decades, and marketing managers cant take it for granted. There has to be a separate marketing strategy for the rural areas which corresponds to the thinking patterns, buying preferences and likes and dislikes of the people. Nowadays, a rural…

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What Causes The Audio Advertising on Bus Stations To Become a Trend in The Rural Indian Market

Innovation is the essential element of advertising. Particularly, the rural market is more challenging and demanding than the urban counterparts. With the economic development, the rural consumers have become a significant contributor to the business. Also, their preferences and priorities have changed now. To get the maximum benefits, it is very much important that the marketing managers use methods that…

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Understand Rural Marketing Ideas Before You Regret

Experts say that execution of any plan requires a solid groundwork and systematic execution. The rural marketing campaign is also not an exception. When you want to spread a good word about the product or service of yours to the remote rural villages and towns, the utmost focus should be on every aspect of the campaign. When you hire a…

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How Influential Bus Stand Announcement Advertising can be?

Innovative marketing companies are always busy in developing effective strategies. It is an ongoing process. Vritti Imedia has established itself in urban and rural marketing by introducing out-of-the-box ideas. Though the success story of Vritti Imedia has several impressive campaigns, Audiowala Bus Stand is a superb idea that created history. With this, people understood the amazing potential of Bus terminal…

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15 Steps to put Innovative Rural Marketing Ideas into Action

It isnt sufficient just to derive innovative rural marketing campaigns. You need to have a structured plan. Here are 15 steps to do it well: Choose a specialist agency that has expertise in handling marketing campaigns in the rural market. It has to be endorsed by the previous clients. Look at the prior experience and profile and the area of…

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